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Tuesday, January 5, 2010

China’s electronic book reader market

Electronic book readers like Amazon’s Kindle and Barnes & Noble’s Nook are growing in popularity globally but according to the Wall Street Journal (Outlook for electronic books in China appears bright— once big hurdles are cleared), they face some hurdles in China where piracy is, ummmm, RAMPANT. Nevertheless, the article quoted a recent report by DisplaySearch which forecasted that e-reader sales in China will jump from 800,000 in 2009 to three million in 2010 and account for up to 20% of the global market. However, I wonder if these figures count all of the pirated e-Book readers that will not doubt soon be floating around out there….

Barnes & Noble nook

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